From Blueprint to Reality: The Power of Imagery in Engaging Your Business Audience
- Hamish Storey
- Jul 3, 2023
- 3 min read
Updated: Jul 5, 2023
Recent statistics show the engaging results of original photography and video when promoting your business.
Introduction
Crafting your business's visual identity is much like constructing an architectural showpiece. It requires a blend of creativity, planning, and a thorough understanding of the identity that is your brand.
In the digital marketplace, attention is the currency. Every brand vies for recognition in a crowded digital landscape. Much like an impressive building captivates passers-by, engaging professional imagery draws in potential customers.
As the Creative Director at Calibre Studios, my team and I focus on building powerful visual narratives through photography and video. In this article, we explore the crucial role of professional imagery in shaping your brand's visual identity and its power in attracting the right customers to engage with your business.
The Power of Imagery in Digital
In the digital marketing sector, imagery is king. Images communicate at a pace unrivalled by text, with the brain processing visuals an astounding 6 to 600 times faster. Quality professional photography and video help capture your brand's story, and importantly, its promise.
From social media to email campaigns, blogs, and even in-office displays, incorporating original quality visuals is an effective approach to enhance engagement, rendering your brand more attractive, and memorable.
Research shows that people remember just 10% of the information they hear after three days, but when accompanied by a relevant image, retention soars to 65%. Additionally, original imagery outperforms stock imagery by more than three to one. If you want the best return for your marketing spend, original imagery is a proven winner.
Professional Photography or Video: Why Your Business Needs It
The impact of professional visual content extends beyond aesthetics. In essence, investing in professional photography and video is investing in your business's marketing success. It contributes to improved SEO, enhances your online presence, and can significantly increase your engagement rates. Online video receives an incredible 1200% more shares than text and image posts combined.
Consider this compelling research: 85% of individuals say that watching a brand's video has persuaded them to commit to a purchase. Given that such a significant proportion of consumers can be swayed by a well-crafted video, can businesses afford to overlook this medium in their marketing strategy?
Professional photographers and videographers bring a level of expertise and creative acumen that ensures your brand's visual content is engaging, effective, and resonates with your target audience. Our focus at Calibre is understanding our client's brand and developing content that appeals strongly to their niche.
Website Performance
Your website acts as your online shop window, and robust web design is only as effective as the imagery used within it. Premium content dramatically enhances engagement, extends session durations, and elevates conversion rates.
Having a video on your landing page increases conversions by more than 80%. A website blog article with photos gets nearly 40% more online views than a text-only release. And as far as attracting potential customers to your website? Over 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
Conclusion
In the digital sphere, where attention is paramount, investing in professional photography and video can significantly alter how your brand is perceived and the performance of all your marketing efforts.
At Calibre Studios, we understand the critical role that visual content plays in shaping your brand's identity and driving customer engagement. Our objective extends beyond creating visual content; we aim to produce assets that enable your brand to stand out, engage with your audience, and enhance your business.
If you're pursuing compelling visual content for your business, contemplate our experienced team. Reach out to us today to start a conversation, and let's craft your brand's compelling visual narrative together.
Citing the Blueprints
